Outplay / Musings, ideas, scribbles and scraps.
PROMPTS, TRENDS & TECHNIQUES
How We Keep It Fresh
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Prompt:
Student Life asks, “We have an old bike cart. What can we do with it?”
Rachel Meiring, Sr. Designer
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Technique:
A collection of type specimens inspired by our pets.
Amanda Caskey, Sr. Designer
// Office Siren
// Director of Security
// The Interns
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Technique:
The Agency takes on color theory via Hues & Cues.
Katie Schwendeman, Design Director (Inspired by Anna-grace, Designer)
BEHIND THE CONCEPTS
Who Makes the Big Ideas
Bibby & Anna-grace: Thought partners fur life.
"Best thing about Baylor? Working with Katie, John, and Emily on a ton of new brand activations. Then seeing our client get excited about the direction. Also, Bibby. Bibby loves Baylor."
– Anna-grace, Designer
Jason had to wade through waist-deep swamp water to get this shot.
“Being backstage at UCCS's Ent Center for the Arts reminded me of my childhood, performing in Joseph and the Amazing Technicolor Dreamcoat with Donny Osmond. Oh, and the shots came out beautifully, too. I love putting in the hours to earn our client's trust so they're willing to activate less traditional things for higher ed.”
– Jason, Creative Director
Rachel works well with bi-pedal and quadrupedal collaborators.
“I love building ideas on ideas on ideas without losing fidelity in the process. (No bad ideas in a brainstorm, right?) That’s how it felt working on Bryn Mawr. We got to push our work a lot further, a lot faster because the seeds of unconventional thinking were already sown into the institution's history.”
– Rachel Green, ACD Copy
CREATIVE GRAVEYARD
Where Ideas Go When They Die
Great creative requires a million dead ends — here are a fraction of ours.
The following is a free fall, a slip into the sound of a sensation that shaped this city.
Big Idea: Sound Off
You are fully formed yet never finished, an embodied revolution in search of revelation, a lantern bearer casting an undying light.
Big Idea: Make Your Mind
It takes one to know one.
Pirates wanted.
Big Idea: Think Like a Pirate
Why We Do What We Do
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Higher Education's 'Messy Middle': Navigating Turbulence with a Touch of Marketing Zen
By Jason Simon
March 25, 2025 • 4 min read -
Student Search Behavior is Changing. What Does It Mean for Higher Ed Marketing?
By Chris Huebner
April 18, 2025 • 4 min read -
How Athletics Are Reshaping Higher Ed Brand Strategy
By Katlin Swisher
June 25, 2025 • 5 min read
