Discover fresh insights, real data, and smart takeaways from studies like our decade-long Higher Ed CMO Study to uncover what’s next in higher ed.
Explore complimentary resources, from sample RFPs to organizational charts, designed to help you sharpen strategy and spark smarter decisions.
Read the latest issue of Outshine to discover the fresh insights and real-world outcomes helping higher education leaders navigate what comes next.
Learn more about the CMOLab and sign up to join us in Boulder, CO on June 2-4, 2026.
What We Do
// For the CMO
Welcome to the SimpsonScarborough blog, a marketplace of ideas for the insightful higher ed marketer.
Our musings, ideas, scribbles and scraps.
Visuals, vibes, and words that we’re finding inspiration in as of late.
Curated by Our Creative Team& Collaborators
By
• min read
What do you need from your partner?