St. Edwards University
Your user is a hero.
Make your website their guide.
St. Edward’s 8-year-old website faced challenges due to organizational changes and outdated technology, hindering the marketing team’s ability to enhance its functionality and support brand growth. With a new strategic plan and updated brand positioning, the university needed a vibrant online presence to bolster reputation, relevance, and revenue.
After anxiously awaiting the new site, I was thrilled to see what you’ve created.
St. Edward’s University Community Member
The Insight
In our exploration phase, we found that prospective students familiar with St. Edward’s were more likely to engage with the site, while those less familiar were hesitant. To expand market share, we needed to encourage these audiences to explore St. Edward’s more thoroughly.
The Solution
The website should tell an inspiring story that resonates with unfamiliar audiences. Our strategy focused on showcasing the remarkable experiences, insights, and outcomes of students, highlighting the interconnectedness of St. Edward’s educational ecosystem.
We established an ongoing partnership for continuous site improvements rather than a full overhaul. Prioritizing layout, navigation, and updated content, we designed a user-friendly experience. Choosing Drupal as our CMS streamlined workflows and addressed technical barriers, while regular maintenance ensures the site meets audience needs.
I love the streamlined, yet more informative, interface and anticipate that it will be much easier to find what I’m looking for while searching for information.
St. Edward’s University Community Member
The Results
Following launch, we re-ran our Impression testing to see how unfamiliar and familiar audiences reacted to the new website.
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+59%
// of familiar audiences found the new website more inspiring -
+83%
// of unfamiliar audiences found the new website more impressive -
+50%
// of familiar audiences found the new website more impressive
See More Work
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