South Louisiana
Community College

A brand is more than a logo or a tagline. It's the rallying spirit of a community.

South Louisiana Community College (SoLAcc) faced a key moment in redefining its identity.

With the arrival of a new chancellor and a growing foundation, SoLAcc sought to elevate its messaging, boost recruitment, and strengthen fundraising efforts, all while staying true to its deep community ties. SimpsonScarborough partnered with SoLAcc to create a brand identity that celebrated its regional commitment while showcasing its role in driving social mobility through academic offerings.

Services

Working with SimpsonScarborough has been a transformative experience for our college.

Lana Fontenot
Vice Chancellor for Institutional Advancement

Executive Director of Foundation for SoLAcc

The Insight

SoLAcc’s strength lay in its deep-rooted connection to Acadiana; it provides educational opportunities within 20 minutes of students’ homes, aligning its programs with the needs of the local economy to ensure graduates can contribute directly to their communities.

The brand needed to reflect the grit and determination of its students and celebrate its vital role in the region. 

Seeking joie de vivre in the narrative.

The Solution

SimpsonScarborough implemented a comprehensive branding strategy that highlighted SoLAcc’s role in Acadiana. Inspired by the region’s vibrancy, we designed a visual system incorporating colors and textures from the local landscape. The new SoLAcc abbreviation unified the brand and set it apart from similarly named institutions. Messaging emphasized the resilience of students and the college’s role in driving economic growth, using slogans like “Here’s to the ones who get it done” to capture the spirit of the community. 

SimpsonScarborough not only provided a foundation in research and best practices, but they also dedicated themselves to understanding how our college fit into the landscape of our community.

Anne Falgout
Director of Strategic Communications

The Results

The rebrand was met with widespread enthusiasm. Members of the community and SoLacc stakeholders felt the work authentically represented Acadiana.

SoLAcc’s new identity has helped strengthen its recruitment and fundraising efforts, reinforcing the college’s role as a driver of social mobility and economic growth in the region. With a consistent, community-focused brand, SoLAcc is positioned as a model for other institutions looking to transform their identities.

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