We turn data into direction.
It’s time to make decisions based on data, not just intuition. Let’s talk about how research and insights can elevate your strategy.
SimpsonScarborough didn’t just set the standard for higher ed research—we built the playbook. From launching the industry’s first Higher Ed CMO Study to redefining how institutions track and understand brand perception, we’ve shaped how universities understand their audiences for decades. But knowing the rules isn’t enough. The institutions that thrive are the ones that push beyond outdated insights, challenge assumptions, and turn data into action.
Audience Research
For institutions that want to understand perceptions and sentiment at a granular level.
- Quantitative Studies: Large-scale research built on rigorous methodologies.
- Brand Pulse Surveys: Track how your brand is performing in real time.
- Focus Groups: Real conversations that uncover the why behind the data.
- In-Depth Interviews (IDIs): 1:1 deep dives to understand nuanced perspectives.
- Secondary Data Analysis: Leverage existing data for sharper insights.
- Social Listening: Hear what’s being said about your institution online.
Measurement & Analytics
For institutions who want measurement that drives strategy, not just reports.
- Measurement Discovery: Identify and align on what matters and how to track it.
- Measurement Frameworks: Build a system that ensures what you track drives strategy.
- Website & Google Analytics: Decode audience behavior and optimize web experiences.
- Custom Analytics Dashboards: Built to fit your needs, not just industry templates.
- Campaign Lift Studies: Measure what’s working and what’s wasted.
Marketing Optimization
For institutions who want marketing that is a science, not a guessing game.
- Creative Concept Testing: Ensure your ideas land with the right audience.
- Positioning & Message Testing: Fine-tune your narrative for maximum impact.
- Tactic Testing: Figure out what channels and approaches actually drive results.
- Logo Testing: A new brand mark? Test it before you launch it.
- Landing Page A/B Testing: Make sure the first impression converts.
- Impression Testing: Understand immediate reactions to your website design.
Why work with SimpsonScarborough?
Not all research is created equal. SimpsonScarborough provides higher ed institutions with the right data, at the right time, for the right decisions.
