Brand safe, human centered.
Organizations that thrive embrace media as a strategic powerhouse, integrating it into their core operations rather than treating it as an afterthought.
A philosophy of quality impact and influence drives our media work. We believe media should do more than reach audiences—it should inspire action and drive meaningful outcomes. Through integrated planning, we break down silos and align strategy across channels to maximize effectiveness. By combining data-driven insights, creativity, and a holistic approach, we craft media plans that connect with the right people and leave a lasting impression.
Paid Strategy
For institutions that need campaigns built to perform for higher ed.
- Paid Media Audits: Evaluate your current media mix, spend efficiency, and creative alignment with institutional goals.
- Campaign, Content, & Creative Asset Strategy: Ensure every message and asset is optimized for performance across every platform.
- Paid Media Strategy, Activation, & Management: Plan, launch, and manage media campaigns that deliver measurable results—from awareness to enrollment.
Channels & Targeting
For institutions that want to reach the right audiences, in the right place, and with the right message.
- Digital Media: Geofencing & IP targeting, retargeting, first-party data, behavioral, contextual, and pixel-based targeting.
- Traditional Media: Print, broadcast, terrestrial audio, direct mail, outdoor.
- Programmatic: Display, video (streaming, CTV), interactive.
- Social Media: Reddit, Snapchat, TikTok, Meta.
The Technology We Use
For institutions who want smarter tools built specifically for higher ed.
- Akero Campaigns: End-to-end media management and reporting that drives higher conversion rates with less manual effort.
- Akero Connect: AI-powered audience targeting that identifies high-intent prospects before your competitors do, and measures your cost of acquisition.
Why work with SimpsonScarborough?
Precision beats volume. Most agencies plan media in spreadsheets and software but we start with your audience and your institutional goals. Every campaign isn’t just spend—it’s an opportunity to strengthen perception, drive engagement, and build equity.
