Stop guessing. Start leading.
We push past the status quo with data-led, future-focused, and results-driven strategies that help institutions move forward with confidence.
Higher education is at an inflection point: shrinking campuses, tightening budgets, relentless competition, and standing still isn’t an option. Whether you’re fighting for attention, applications, funding, or future relevance, the pressure is on. We help institutions define themselves, build resonated reputations, drive enrollment, and fuel philanthropy. From strategy to creative to activation, we keep everything pulling in the same direction. The result? Marketing that’s cohesive, connected, and impossible to ignore.
Brand & Marketing Strategy
For institutions redefining who they are and how they show up in the world.
- Brand Strategy: Define what makes your institution distinctive in a crowded market and understand that positioning can be leveraged internally and externally.
- Campaign Strategy: Build data-driven campaigns that drive real engagement. Maximize your reach with the right mix of paid, organic, and owned media.
- Audience Insights & Segmentation: Understand who your students, alumni, and stakeholders really are and what moves them.
- Activation & Management: Tactical go-to-market planning, launch, and optimization.
Market & Competitive Intelligence
For leaders making high-stakes decisions about the future.
- Brand Insights: Identify challenges, opportunities, and audience behaviors that impact institutional goals and understand how to act on them.
- Market & Brand Perception Research: Benchmark your reputation against competitors and identify strategic opportunities.
- Social Listening & Trend Spotting: Stay ahead of shifts in public sentiment, prospective student behavior, and industry trends.
- Competitive Positioning: Find your whitespace and capitalize on what makes you different.
Institutional Strategy & Readiness
For institutions preparing for the next decade, not just the next cycle.
- Organizational & Operational Assessments: Align structure, staffing, and resources with your strategic goals.
- Institutional Strategy & Growth Planning: Plan for what’s next—expansion, consolidation, or transformation.
- Enrollment & Revenue Strategy: Future-proof your institution against shifting demographics and market volatility.
- Marketing & CRM Audits: Evaluate systems and strategies to increase effectiveness and efficiency.
Why work with SimpsonScarborough?
Higher ed is risk-averse. We’re not. We push past the status quo with data-led, future-focused, and results-driven strategies that help institutions move forward with confidence.
