Wittenberg University
Positioning the
power of small
school energy.
The Opportunity
Just down the road from Miami of Ohio and The Ohio State University, Wittenberg University is a Lutheran-affiliated liberal arts college in the heart of Southwest Ohio.
Working alongside the successful fundraising campaign “Having Light,” the University partnered with SimpsonScarborough to focus attention on its next priority: growing enrollment.
Wittenberg’s brand has united generations of students, faculty, staff, and alumni, but we wanted to extend our reach even more, so we partnered with SimpsonScarborough. Our collaborative efforts have already elevated our story, broadened our market, and positioned us for future success in attracting new generations to our beautiful campus."
The Insight
After an extensive brand audit, competitive analysis, qualitative discovery, and quantitative research, we could finally answer Why Witt?
Wittenberg is the small but mighty school obsessed with creating a supportive, tight-knit, purposeful, fun, and genuine student experience. It’s an institution focused less on lecturing students and more on helping them learn with unmatched personal attention and development.
Leveraging 100% real students, SimpsonScarborough captured and shared an authentic student experience through the eyes and the voices of those living it. Working with the University and class president, the new undergrad campaign demonstrated how higher education is best achieved through a team effort of peers, experts, and faculty - all working together to do what's in the students' best interests, aptly summed into a simple rallying cry:
Witt + You.
Working with SimpsonScarborough has been like creating a jigsaw puzzle from scratch. We knew our brand was strong, but our partnership with the firm has helped us re-imagine and re-shape each piece in our story, making for a final picture that is both compelling and complete with a narrative uniquely our own.
