Work — Fordham University
The Case for the President's Report
Project Scope
Microsites eliminate distractions and focus solely on conversions, making them perfect for Admissions, Capital Campaigns, or even President’s Reports.
The problem
Our time in higher ed has shown us every end and asset of institutions.
Viewbooks, outdoor environmentals, websites, and capital campaigns being some of the more prominent features. While those are some of the larger and more involved brand assets with a greater movement toward digital experience we’re asked, “how do you create a focused, conversion-optimized, seamless digital experience? (And with a tight timeline & budget?)”
The solve
Working with the theme of cybersecurity, our digital and creative teams got to offer an engaging editorial experience for what is normally a white paper or print piece and bring it to life in a web experience.
The opportunity to break away from some more standard deliverables truly sparked a unique creative design that complimented the story told in the report. On a tight budget spread across our own strategy, UX, creative, and web development, our team delivered a truly engaging experience for Fordham with a quick turnaround.
Why it matters
Any project is an opportunity to reach audiences in highly engaging and professional ways.
The Fordham President’s report was a relatively quick deliverable that truly benefited from professional strategy and design. For an asset that often gets overlooked or buried in inboxes as compared to bigger brand work, Fordham gained a highly visible and thoughtful asset in a quick timeline.
