Our Industry Research

The Higher Ed CMO Study

The fifth wave of the largest longitudinal study of higher ed marketing leaders features data from over 250 marketing and communications departments across the US, condensed into four key chapters.

The Alumni Philanthropy Study

This study uncovers an interesting dichotomy between higher ed’s widely reported banner year for fundraising and alumni perceptions of higher ed and philanthropy.

The National Prospective Student Survey

Our National Prospective Student Survey examines emerging social, political, and economic trends affecting prospective students and their decisions to pursue college degrees.

The Higher Ed MarCom Professional Development & Salary Study

This study uncovers current strains on higher ed marketing leaders and provides a glimpse of future challenges the industry faces.

The State of Higher Education Website & Marketing Technology

This State of Higher Ed Website & Martech study captures comparative data on website and marketing technology, organizational structure, strategic priorities, measurement, performance, and more.