Get organized.
Organizational structure plays a vital role in the advancement and long-term success of any research, marketing, or branding effort. In assisting hundreds of institutions to identify and meet their strategic goals, we’ve discovered that the key to success is starting with departmental stakeholders.
While there is no “right” way to organize, having the right people in the right places moves any effort forward. Below, you’ll find a wide range of organizational structures that helped lead to successful projects.
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American University (University Communications & Marketing)
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Lehigh University (Communications & Public Affairs)
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Georgia Institute of Technology (Institutional Communications)
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North Carolina State University (University Communications)
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Oregon State University (University Relations and Marketing)
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University at Buffalo (University Communications)
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Vanderbilt University (Public Affairs)