A better case for a
bigger budget.
75% of CMOs say their say their institution’s investment in marketing is insufficient, given the expectations of the marketing department.
Don’t be one of them.
Championing your brand means championing you.
Since our first CMO Study, conducted in 2014, we have captured marketing budget benchmarks to help marketing leaders in higher education advocate for the resources they need. Today, with a database of more than 250 colleges and universities and counting, only SimpsonScarborough can help you make a data-based case for increased marketing dollars and resources.
With our Marcom Health Assessment, you’ll gain exclusive access to valuable insights and benchmarks that will help you see where you stand and how you can improve.
You’ll receive:
A summary scorecard of how your Organizational Structure, Marketing Influence, and Reporting systems stack up against industry best practices.
Customized views into how your self-reported marketing budgets—including total budget, salary budget, digital ad spend, and traditional ad spend—stack up against industry benchmarks and comparative sets of institutions.
