Your Insights. Our Future.
Marketing in higher ed isn’t what it used to be.
It’s no longer a support function; it’s a growth engine. And you’re being asked to prove it.
That’s why we created the Higher Ed CMO Study, now in its second decade. Produced by SimpsonScarborough, this national research offers the definitive benchmark on how the role is evolving across higher education.
In 2023, we explored budgets, staffing, job satisfaction, websites, and measurement with over 250 institutions. In 2025, we’re taking it further.
What’s New This Year
We’ve refined our approach to dig deeper into what matters most in today’s landscape, one shaped by enrollment pressures, political headwinds, and rising ROI expectations. This year’s study includes three focused chapters:
• Budgets + Staffing
• Growth Ambitions
• Measurement
Why You Should Participate
Add your voice to the 2025 Higher Ed CMO Study and help move the industry forward. Here’s what’s in it for you:
- See where you stand.
Get a personalized benchmark of your role, budget, team, and outcomes compared to your peers. - Shape the story.
Your responses will shape the national narrative and enhance the influence of marketing leadership in higher education. - Access the insights first.
You’ll receive early access to the full report and an exclusive invite to our CMO panel and data deep dive.
Thousands of CMOs have taken part over the past decade. Now it’s your turn.
And it only takes 10 minutes (we promise).
