Field Notes: A Guide to Organizational Design, Operational Effectiveness, and the Leadership to Drive Both

I wrote this guide to help you get a quick read on where your marketing organization stands today and where it’s worth going deeper. I’ve spent my career helping institutions close the gap between what their
marketing organizations are and what they could be, and this is the guide I wish someone had handed me back then. By the time you close it, you should have a clearer read on where you stand and a few good questions worth digging into.

The booklet contains a few chapters to help you identify where there may be misalignment at your institution, and how to lead through it.

• The Alignment Gap
• The Model: The Organizational Operating System
• Principles for Organizational Design
• The Leadership Imperative
• Are You Carrying Alignment Debt?
• Ready to Move?

Submit the form below to get the digital version. You’ll also receive an email with the link.