Resources
Over the years, we’ve compiled resources and created tools that marketing leaders tend to find useful. Have a look, and have at ’em. They’re yours for the taking.
The 2025-2026 Higher Ed CMO Study
Now in its second decade, the largest longitudinal study of higher ed marketing leaders offers the definitive benchmark on how the role is evolving across higher education. Learn more and sign up to be the first to receive the new report in 2026
Requests for Proposal
We’ve compiled a comprehensive library of example RFPs because we know that beginning the market research process or undertaking big branding projects can be intimidating. Seeing how other institutions have taken that first step can give you a place to start.
Marcom Health Assessment
Use our Marcom Health Assessment to benchmark your budget, structure, and influence—and make the case for more marketing resources.
Related Thinking
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The Time for Marketing Integration is Now
By Elizabeth Scarborough Johnson
June 10, 2020 • 5 min read -
Higher Ed's Existential Crisis
By Jason Simon
May 1, 2022 • 5 min read -
Why Market Research is Critical to Assessing Academic Program Demand
By Elizabeth Scarborough Johnson
April 28, 2021 • 3 min read
