Erin Petrotta
Chief Marketing Officer, Oklahoma State University
June 2 – 4
CMOLab 2026:
Get Bold in Boulder
- Location:
- Boulder, CO
In June 2026, CMOLab heads to Boulder, Colorado, for two days designed to give higher ed CMOs exactly what they need most: space to think big, swap real stories, and build a network that sticks. No filler. No fluff. Just smart sessions, candid conversations, and the kind of connections that make the hard job of leading marketing in higher education feel a little lighter…and a lot more inspiring.
Countdown complete. Today’s the day.
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The CMO Lab is the conference I look forward to most each year. It is hands-down the best networking and community building event for CMOs.
Welcome to the brand-new Limelight Hotel Boulder, our home for CMOLab 2026! Opened in Fall 2025, it’s equal parts chic and cozy, perched right on CU Boulder’s historic Hill and just a short stroll to downtown. We’ve secured a room block with a nightly rate of $249/night just for you.
Getting here is a breeze: Denver International Airport (DEN) is only 40 miles away with flights from just about everywhere, and Rocky Mountain Metropolitan Airport (BJC) is a quick 13-mile hop if you’re flying in from select spots.
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$999
Early Bird Rate (starts November 1, 2025)
Includes:
- Registration for one CMO
- All sessions, workshops, and breakout discussions
- Welcome Reception
- CMO Social
- Breakfast and lunch
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$1,200
Regular Rate (starts March 1, 2026)
Includes:
- Registration for one CMO
- All sessions, workshops, and breakout discussions
- Welcome Reception
- CMO Social
- Breakfast and lunch
Register Today
Built for CMOs, by CMOs.
This year, four practicing CMOs are helping shape the CMOLab experience. These are leaders who are in the work every day, navigating enrollment pressures, brand evolution, budget scrutiny, team development, and the growing complexity of higher ed marketing.
Erin Petrotta
Chief Marketing Officer, Oklahoma State University
Russell Yost
AVP for Marketing & Communications, University of San Diego
Marina Cooper
Senior AVP, Integrated Marketing & Brand, The Johns Hopkins University
Jason Cook
VP for Marketing & Communications/Chief Marketing Officer, Baylor University
Scenes from 2025 CMOLab in New Orleans
