Your Insights. Our Future.
Marketing in higher ed isn’t what it used to be.
It’s no longer a support function; it’s a growth engine. And you’re being asked to prove it.
That’s why we created the Higher Ed CMO Study, now in its second decade. Produced by SimpsonScarborough, this national research offers the definitive benchmark on how the role is evolving across higher education.
In 2023, we explored budgets, staffing, job satisfaction, websites, and measurement with over 250 institutions. In 2025, we’re taking it further.
What’s New This Year
We’ve refined our approach to dig deeper into what matters most in today’s landscape, one shaped by enrollment pressures, political headwinds, and rising ROI expectations. This year’s study includes three focused chapters:
• Budgets + Staffing
• Growth Ambitions
• Measurement
