York College of Pennsylvania

A holistic web experience starts at the home (page).

Students at York College become part of a community that makes learning personal. It’s all about getting your hands dirty (in a good way) through real-world experiences. What York needed was a website that reflected the innovation, creativity, and aspiration on campus that turns students’ passions into purpose.

Services

Our new website embodies York College’s commitment to  an engaging, student-centered experience.

Rebecca Shineman
Executive Director of Marketing

The Insight

York wanted to bring its community-minded campus to life for online users. Prospects don’t just want to learn about York on the website; they want to experience what life is like as a student. From one perspective, York is a quiet gem tucked away in a small town. From another, it’s bursting with opportunities, diversity, and a commitment to shaping tomorrow’s leaders through innovative education and community engagement. Both messages needed to shine through the new website.

The Solution

Building from an evolved brand strategy and platform, we partnered with the York team to extend the brand experience into their website, supporting their enrollment and engagement goals.

The result is a vivid brand experience on the web that highlights student life and academic programs while providing an engaging UX experience for internal and external audiences. We reduced web content by 16% (over 400 pages) and set the entire campus up with a clear governance structure that is both scalable and accessible to the campus community.

See for yourself at ycp.edu.

Designed for ease and connection, it brings our  community to life — empowering prospective students, current Spartans, and alumni to explore and engage with our mission in a meaningful way.

Rebecca Shineman
Executive Director of Marketing, York College of Pennsylvania