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"The SimpsonScarborough research findings have been integrated on a number of fronts. Almost immediately, our marketing and admissions offices incorporated the findings into messaging across all media, and the research is being used to upgrade our website. We also used the findings to construct new messages, which we then tested against our current messaging. It was no surprise that those based on the SimpsonScarborough research resonated much higher with prospective students and their parents than the ones we had traditionally used. Just this first set of changes combined with our ongoing marketing and admissions efforts has resulted in a 22% increase in applications for our traditional students. We couldn’t be more pleased!"

Meghan Corbin, Director of Marketing & Public Relations
Mercyhurst College

"SimpsonScarborough is smart, strategic, and they understand higher education organizations better than most, because it is all they do."

Terry Flannery, Executive Director, University Communications and Marketing
American University