Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like  Alumni Affairs, Public Relations, and University Communications.

Testimonials

"When the Dean of Graduate Studies at the University of Hartford wanted solid data for specific requests, I knew SimpsonScarborough could provide the quality of research needed for our Graduate Council and administration. Their dynamic presentation, down to earth interpretations and summaries were a springboard for future actions. This team is fun, focused and progressive."

Reneé Murphy, Associate Director, Graduate Admissions
University of Hartford

“SimpsonScarborough’s research continues to form a strong foundation for our brand implementation and marketing strategies.  Their work is the compass we check to make sure we are traveling in the right direction.”

Janelle Vernon, Associate Vice President of Marketing and Communication
Indiana Wesleyan University