Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like  Alumni Affairs, Public Relations, and University Communications.

Testimonials

"The SimpsonScarborough Marketing Operations Assessment Report will mark a new chapter for our efforts to attain a more focused and integrated approach to our marketing efforts here at Clayton State University.  Working with you over the past few months has been such a pleasure.  Your insight, expertise, and enthusiasm for our project are greatly appreciated.”

Delores Cox, Director, Marketing & Communications Department
Clayton State University

“The alumni study SimpsonScarborough conducted for LBS has affected our strategy in a variety of ways and we plan to repeat the study in two years.”

Ilona Cains, Senior Alumni Relations Manager
London Business School