Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like  Alumni Affairs, Public Relations, and University Communications.

Testimonials

“I’m really looking forward to putting this data into action. We’ve known where we need to go and how to get there for some time, but your efforts will likely provide us the grip, the traction, to ensure the rubber hits the road making us both more efficient, effective, and more responsive.”

John B. Lehman Associate Vice President for Enrollment, Marketing, and Communications
Michigan Technological University

"SimpsonScarborough's work has been the foundation for our rebranding effort; it has helped us shape an identity that is based on our history but focused on our aspirations to excel to greater heights."

Hallie Sammartino, Vice President for Marketing and Communications
St. John's University