Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like  Alumni Affairs, Public Relations, and University Communications.

Testimonials

"Simpson Scarborough quickly understood the questions we wanted to ask in our research, and they were patient and responsive throughout the project. Most important, the study has been well received on campus and has given us facts with which to make decisions."

Richard Rojo, Associate Vice President,  Marketing & Communications
University of the Pacific

"Working with SimpsonScarborough has been a truly fulfilling experience. Learning from their expertise has significantly enhanced my professional life."

Kristine Maloney, Associate Director, National Communications and Media Relations
College of the Holy Cross