Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.
Cool Stuff Colleges are Doing Online
We have compiled a list of innovative communications colleges and universities implement on the internet.
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.
Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like Alumni Affairs, Public Relations, and University Communications.
"Words cannot express how often I am reminded of the importance of our branding effort, which began with research conducted by SimpsonScarborough."
Jack Ohle, President
Gustavus Adolphus College
"Developing the Purdue identity strategy has taken a long time, but we have done it right. Our leadership is beyond thrilled. Thank you to SimpsonScarborough for building an excellent foundation in research for us!"
Teri Thompson, Vice President of Marketing and Media