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SimpsonScarborough

Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like  Alumni Affairs, Public Relations, and University Communications.

Testimonials

"Simpson Scarborough adds great value on many fronts from informed insights beyond the research to a work ethic and flexibility that is unrivaled."

 

David Perry, Chief Marketing Officer
Bentley University

"The SimpsonScarborough research findings have been integrated on a number of fronts. Almost immediately, our marketing and admissions offices incorporated the findings into messaging across all media, and the research is being used to upgrade our website. We also used the findings to construct new messages, which we then tested against our current messaging. It was no surprise that those based on the SimpsonScarborough research resonated much higher with prospective students and their parents than the ones we had traditionally used. Just this first set of changes combined with our ongoing marketing and admissions efforts has resulted in a 22% increase in applications for our traditional students. We couldn’t be more pleased!"

Meghan Corbin, Director of Marketing & Public Relations
Mercyhurst College