Resources

Over the years, we’ve compiled resources and created tools that marketing leaders tend to find useful. Have a look, and have at ’em. They’re yours for the taking.

The 2025-2026 Higher Ed CMO Study

Now in its second decade, the largest longitudinal study of higher ed marketing leaders offers the definitive benchmark on how the role is evolving across higher education. Learn more and sign up to be the first to receive the new report in 2026

Learn more about this year's CMO Study

Requests for Proposal

We’ve compiled a comprehensive library of example RFPs because we know that beginning the market research process or undertaking big branding projects can be intimidating. Seeing how other institutions have taken that first step can give you a place to start.

Download Successful RFP Examples

Organizational Charts

Here you’ll find examples of higher ed organizational charts from institutions all over the country, including charts for Marketing Communications, Public Affairs, Advancement, and Alumni Relations departments. Please note that these charts serve as a resource only and do not indicate a preference for or endorsement of any of the institutions or their organizational structures.

Download Example Org Structures

Marcom Health Assessment

Use our Marcom Health Assessment to benchmark your budget, structure, and influence—and make the case for more marketing resources.

Benchmark your Marketing Budget Today

Resources

The 2025-2026 Higher Ed CMO Study

Requests for Proposal

Organizational Charts

Marcom Health Assessment

Related Thinking

CoLab is the Community Higher Ed Marketing Leaders Have Been Waiting For.

Position, Not Perception

Alignment Debt Comes Due: What the Gap Actually Costs — and Who Pays It