News

Elizabeth Scarborough, Council of Colleges of Arts & Sciences, November 8, San Antonio, TX, Selling the Value: Positioning and Marketing Colleges of Arts & Sciences in a Pre-Professional Focused World

Jason Simon, Integrated Marketing Academy, October 19, Portland, OR, Measuring and Refining Your HigherED Brand with Market-Informed Strategies

Elizabeth Scarborough and Jason Simon, Academic Impressions Webcast, October 16, Staffing and Structuring a Successful Marketing Communications Department

Jeffrey Papa, Academic Impressions, September 16, Managing Your Enrollment Funnel to Optimize Student Recruitment

Jason Simon quoted, BCS title affects FSU university as a whole, April 16,2014

Elizabeth Scarborough and Jason Simon, April 24, 2014, Measuring the ROI of Integrated Marketing and Branding Initiatives, Academic Impressions Webcast

Jason Simon, CASE Annual Conference,  April 30-May 2, Baltimore, Maryland, Marketing and Branding

Jason Simon, Academic Impressions Conference, March 3-5, 2014, Boston, Social Media Strategy for Higher Education

Jason Simon is a guest on HigherEdLive, Opportunities and Challenges for Higher Ed Marketers in 2014, Thursday, January 30 at 1:00pm EST.

SimpsonScarborough appoints Jason Simon new Partner and Vice President.

Elizabeth ScarboroughAMA Symposium, Nov 10-13, Boston, Helping a Storied College Look Forward: Branding Mount Holyoke College

For the first time, The Princeton Review’s annual College Hopes and Worries Survey found that Stanford University—not Harvard—topped the list of “dream colleges” for college applicants and their parents.  Elizabeth Scarborough recently appeared on AirTalk with Larry Mantle on southern California NPR affiliate KPCC radio to discuss the reasons behind this shift.  Listen to the interview here.

Elizabeth Scarborough quoted in CT.com, Is a Rebranded UCONN Huskies Logo All About Selling More Merch article, April 17th, 2013.

Jeffrey Papa, Dakota ACAC/Iowa ACAC Spring Conference, May 19-21, Using Research to Inform your Institutional Brand

Jeffrey Papa, NEACAC Annual Meeting and Conference, May 31, Developing a Compelling Institutional Brand

Elizabeth Scarborough, CASE, March 14, Online, Measurement Matters: Tracking the Productivity of Your Marketing Effort

Tom Hayes, Nursing Advancement Professional Annual Conference, April 4-6, San Diego, CA, The Role of Marketing in Advancing Higher Education

July 9, 2012
Join Elizabeth Scarborough on Thursday, October 25th as she presents a webcast entitled, “Staffing and Structuring a Successful Marketing Department”. Check out Academic Impressions’ website for more information.

June 11, 2012
Elizabeth Scarborough quoted in Inside Higher Education,  Finals Time: Uncensored article.

February 24, 2012
Teresa Flannery, “Getting to Know U.” Currents. March 2012 (pdf)

February 16, 2012
Elizabeth Scarborough
quoted in Inside Higher Education, Attack of the Memes article.

December 9, 2011
Elizabeth Scarborough presented a webinar titled, “A Primer on Measuring the ROI of Integrated Marketing and Branding Initiatives Dec 2011.”

November 8, 2011
Elizabeth Scarborough quoted in article
Elizabeth Scarborough is quoted in Inside Higher Ed article entitled, Dropping f-bombs.

June 6, 2011
Renee Kart to Speak at SUNYCUAD
Renee Kart, Director of Project Strategy, will be giving a presentation on alumni engagement at this year’s SUNYCUAD.

May 12, 2011
You Learn Something New Every Day
Check out this interesting article about questionnaire data from Quirk’s Marketing Research Magazine’s May issue.

April 19, 2011
Project Manager Job Opening

SimpsonScarborough is looking for a project manager with at least three years of project management experience. For more information, click here.

April 7, 2011
Congratulations to Renee Kart!
Congratulations to Renee Kart, who was recently promoted to the position of Director of Strategy.

March 9-11, 2011
SimpsonScarborough on Retreat

SimpsonScarborough is in Macungie, Pennsylvania for our winter retreat. We’ve got a full agenda and big plans for the coming year!

March 1, 2011
SimpsonScarborough Has a New Home

SimpsonScarborough has a new home in Alexandria, Virginia. We’re very excited about our new offices, located a few blocks from the King Street Metro in Old Town, Alexandria.

January 25, 2011
SimpsonScarborough Survives Office Fire
SimpsonScarborough’s headquarters in Washington, DC has been involved in a building fire in Dupont Circle. All staff and equipment are safe and undamaged. Click here to read more about the fire.

November 16, 2010
Tom Hayes and Jeff Papa Quoted in The Chronicle

Tom Hayes and Jeff Papa were quoted in an article that discusses 5 suggestions for how colleges can build a “Perception of Greatness.” Check out the article here!

November 8, 2010
Tom Hayes Highlighted in Xavier Alumni Magazine
Our own Tom Hayes was interviewed for his alma mater’s alumni magazine highlighting his contributions to higher education marketing.  Check it out here!

November 5, 2010
Jeff Papa’s “Pushing Beyond Price” Published in AMA’s Marketing News

An article by Jeff Papa is appearing in the upcoming Marketing News magazine. “Pushing Beyond Price” looks at how private universities, which can’t compete on price, must differentiate themselves through direct marketing strategies. Look for the article in the Marketing News!

October 19, 2010
Elizabeth Scarborough Quoted on Front Page of Inside Higher Ed
Elizabeth Scarborough was quoted in this morning’s front page article of Inside Higher Ed. The story featured two of SimpsonScarborough’s clients, American University and Purdue University, as examples of how colleges are using branding campaigns to keep their competitive edge. Read the article here.

October 15, 2010
Elizabeth Scarborough’s Second Installation of 5 Marketing Questions
Elizabeth Scarborough’s second “5 Marketing Questions” article focuses on the five marketing questions presidents should ask of professionals being considered for a chief marketing officer position. Check out the article here.

October 15, 2010
SimpsonScarborough Mentioned in Purdue Brand Launch Article
SimpsonScarborough was mentioned in an article in the Purdue student-run newspaper, The Exponent. The article discusses the new marketing campaign recently launched by Purdue, “Makers, All”, which was created from research by SimpsonScarborough. Read the article here.

September 16, 2010
SimpsonScarborough’s Work with Franklin Pierce Featured in Article
SimpsonScarborough’s research for Franklin Pierce University was the subject of a local newspaper article. The piece explores the qualitative and quantitative research employed for the branding study. To read the article, click here.

September 1, 2010
Elizabeth Scarborough Quoted in Inside Higher Ed
Elizabeth Scarborough was quoted today in the article “Phoenix Pays to Tell Its Story” that discusses how for-profit colleges are using events co-branded with media outlets to improve their image with the public. But is it working? To read the article, click here.

August 25, 2010
SimpsonScarborough’s Work Featured in Two AU Articles

SimpsonScarborough’s recent work with American University was discussed in both the student-run Eagle newspaper story “AU debuts new branding effort, but will ‘wonk’ work?” as well as an online article “Wonk Era Dawns at AU.” Click on either title to read more about American’s new WONK campaign.

August 17, 2010
SimpsonScarborough, Berry College, Purdue Mentioned in Recent Articles
It’s been an exciting week for SimpsonScarborough. Our work with two clients, Berry College and Purdue University, has been highlighted in two articles online. To read about our award-winning work with Berry, click here. To learn about the changes happening at Purdue, click here.

August 11, 2010
Elizabeth Scarborough Quoted in Inside Higher Ed
Elizabeth Scarborough was quoted in Inside Higher Ed’s article “Web Re(design)”, which discusses the poor design of many college home pages. Elizabeth points out the importance of having web design in the hands of the marketing executives. Read the article here.

August 6, 2010
Elizabeth Scarborough Quoted in Delaware Online
Elizabeth Scarborough was quoted in Delaware Online’s article, which discussed the University of Delaware’s first national commercial and the trend of higher ed institutions emphasizing branding. Read the article here.

July 23, 2010
Inside Higher Ed Article Features Elizabeth Scarborough
Elizabeth Scarborough is featured on the front page of Inside Higher Ed’s website, where she explores five marketing questions a candidate for chief marketing officer should ask when being interviewed by the President. Read the article here.

July 10, 2010
Elizabeth Scarborough to speak in Australia in September

Elizabeth Scarborough will be speaking on topics such as branding communications, brand identity, and the importance of research in marketing at the ADAPE International Conference 2010. The conference takes place September 7-10 in Adelaide, Australia.

July 4, 2010
Tom Hayes to Speak in Malaysia in September

Tom Hayes will be speaking at the Marketing & Branding for Higher Education workshop in Kuala Lumpur, Malaysia on September 1-2, 2010, which will explore the evolution in marketing and branding ideology for higher education.

June 1, 2010
SimpsonScarborough Mentioned in the New York Times
SimpsonScarborough and our client, Michigan State University, were highlighted in a New York Times article about MSU’s “Spartans will” campaign. The article discusses how SimpsonScarborough helped MSU find its own brand and use that brand in an exciting and successful ad campaign. Read the article here.

April 15 , 2010
Elizabeth Scarborough is Quoted in “A Strategic Leap Online”
Elizabeth Scarborough is quoted in the article, “A Strategic Leap Online,” for Inside Higher Ed. The article discusses Middlebury College’s announcement that it is partnering with a for-profit company to build an online language program aimed at middle- and high-school students. To read the entire article click here.

March 30, 2010
Tom Hayes is Quoted in “Marketing to the World”

Tom Hayes is quoted in the article, “Marketing to the World,” for Inside Higher Ed. The article discusses how administrators from for-profit institutions in more than two dozen countries met in Washington, DC to discuss the future of education in the developing world. The discussion was sponsored by World Bank Group’s International Finance Corporation. To read the entire article click here.

Testimonials

"Developing the Purdue identity strategy has taken a long time, but we have done it right. Our leadership is beyond thrilled.  Thank you to SimpsonScarborough for building an excellent foundation in research for us!"

Teri Thompson, Vice President of Marketing and Media
Purdue University

"When Mount St. Mary's was considering a name change and a new marketing campaign, we knew we had to get meaningful input from all our various constituencies. We partnered with SimpsonScarborough because we wanted a research firm that understands the world of higher ed. The surveys they designed and the data they collected helped us to make a series of informed decisions, and to move forward with confidence."

Stephanie Cubba, Vice President of Institutional Advancement,  Mount St. Mary's College