Alexandria, VA Headquarters
1403 King Street
Alexandria, VA 22314
T. 571. 257.7251
Elizabeth Scarborough, CEO and Partner
Jeffrey Papa, Ph.D., President and Partner
"The SimpsonScarborough research findings have been integrated on a number of fronts. Almost immediately, our marketing and admissions offices incorporated the findings into messaging across all media, and the research is being used to upgrade our website. We also used the findings to construct new messages, which we then tested against our current messaging. It was no surprise that those based on the SimpsonScarborough research resonated much higher with prospective students and their parents than the ones we had traditionally used. Just this first set of changes combined with our ongoing marketing and admissions efforts has resulted in a 22% increase in applications for our traditional students. We couldn’t be more pleased!"
Meghan Corbin, Director of Marketing & Public Relations
"SimpsonScarborough is unique in the ability to research and strategize with a personal touch. The knowledge of higher education is superb, their level of engagement is unfailing and your team will absolutely enjoy the experience. There's no rule against having a little fun while getting a great job done!"
Joe Lunardi, Assistant Vice President, Marketing Communications
St. Joseph's University