Renee Daly
Renee Daly, Director of Project Strategy
T. 703.566.1255
F. 571.482.3840
E. RD@SimpsonScarborough.com
Renee manages key marketing and branding projects for SimpsonScarborough. She coordinates qualitative research, communications, marketing analyses, and client service to ensure the successful completion of specific project goals and objectives.
Areas of specialty: Project management. In her previous position as Assistant Director of Program Project Management at the Public Broadcasting Service (PBS), Renee managed the launch and maintenance of multiple high-profile TV series and specials. She created the project framework, guided projects along a designated timeline, and developed synergies to capitalize on available resources. She also managed third-party consultants and assisted in the planning and execution of multiple local and national events for more than 900 public television professionals.
Most people don’t know: Renee’s first name isn’t Renee… it’s Ferica (like Erica with an “F”)! Renee is her middle name and she’s been going by it since she was 9.
Education: B.A. in journalism, James Madison University
About Renee
What you thought you were going to major in in college.
As a child, my dream job was to be a bus driver ... but I don’t think they have a major for that! I ended up majoring in exactly what I thought I was going to: journalism. It’s what I have ended up doing after graduating that was more of a surprise!
If you had the chance, what’s the one thing you would do over?
Driver’s ed. I think my car insurance company would agree.
Your top karaoke pick.
“Fishing in the Dark” by the Nitty Gritty Dirt Band. Not only do I know all of the words, but I have dance moves to go along with it!
What was the first band you saw in concert, and how old were you?
First grade, Milli Vanilli … before they were ousted as lip-synchers.
Describe your worst date ever.
Dinner with a guy who collected stuffed animals. Let’s just say I didn’t stay for dessert.
