We love Numbers.
There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.
Partners Elizabeth Scarborough, Jeffrey Papa, and Tom Hayes have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.
Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!
Testimonials
"SimpsonScarborough is smart, strategic, and they understand higher education organizations better than most, because it is all they do."
Terry Flannery, Executive Director, University Communications and Marketing
American University
“SimpsonScarborough’s research continues to form a strong foundation for our brand implementation and marketing strategies. Their work is the compass we check to make sure we are traveling in the right direction.”
Janelle Vernon, Associate Vice President of Marketing and Communication
Indiana Wesleyan Univesity
