We love Numbers.

There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.

Partners Elizabeth Scarborough, Jeffrey Papa, and Dana Edwards have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.

Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!


"SimpsonScarborough will satisfy your research and strategy requirements, but their support will last long after the work is done. They continue to use their network of influence in higher education to advocate for their clients and shine a light on their brands."

Terry Flannery, Executive Director, University Communications and Marketing,
American University

"The SimpsonScarborough Marketing Operations Assessment Report will mark a new chapter for our efforts to attain a more focused and integrated approach to our marketing efforts here at Clayton State University.  Working with you over the past few months has been such a pleasure.  Your insight, expertise, and enthusiasm for our project are greatly appreciated.”

Delores Cox, Director, Marketing & Communications Department
Clayton State University