We love Numbers.
There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.
Partners Elizabeth Scarborough, Jeffrey Papa, and Tom Hayes have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.
Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!
“SimpsonScarborough’s research continues to form a strong foundation for our brand implementation and marketing strategies. Their work is the compass we check to make sure we are traveling in the right direction.”
Janelle Vernon, Associate Vice President of Marketing and Communication
Indiana Wesleyan University
"The suggestions SimpsonScarborough made as a result of their research are clear and actionable. Working with them was very easy; they did most of the heavy lifting with the planning and our data."
Ken Huus, Dean of Admissions
Sweet Briar College