We love Numbers.

There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.

Partners Elizabeth Scarborough, Jeffrey Papa, and Dana Edwards have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.

Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!


"Simpson Scarborough quickly understood the questions we wanted to ask in our research, and they were patient and responsive throughout the project. Most important, the study has been well received on campus and has given us facts with which to make decisions."

Richard Rojo, Associate Vice President,  Marketing & Communications
University of the Pacific

"SimpsonScarborough was very effective at gathering and organizing input from various campus constituents to understand our unique set of challenges. From those conversations, they were able to synthesize the feedback into a coherent picture of our strengths and opportunities for improvement, injecting their experience and perspective to guide recommendations."

Eric Maguire, Vice President for Enrollment
Ithaca College