We love Numbers.
There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.
Partners Elizabeth Scarborough, Jeffrey Papa, and Dana Edwards have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.
Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!
"SimpsonScarborough is smart, strategic, and they understand higher education organizations better than most, because it is all they do."
Terry Flannery, Executive Director, University Communications and Marketing
"The SimpsonScarborough research findings have been integrated on a number of fronts. Almost immediately, our marketing and admissions offices incorporated the findings into messaging across all media, and the research is being used to upgrade our website. We also used the findings to construct new messages, which we then tested against our current messaging. It was no surprise that those based on the SimpsonScarborough research resonated much higher with prospective students and their parents than the ones we had traditionally used. Just this first set of changes combined with our ongoing marketing and admissions efforts has resulted in a 22% increase in applications for our traditional students. We couldn’t be more pleased!"
Meghan Corbin, Director of Marketing & Public Relations