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College Taglines: Most Frequently Used Words
Branding is all about differentiating. To differentiate, you need to know how other institutions are being promoted. To get a sense of it, I created a word cloud of almost 1,000 college and university taglines. If you aren’t familiar, a word cloud can be created for any block of copy at www.wordle.net. It’s just a simple word count tool but it creates cool images like the one below in which the more frequently used words appear larger. The less the word is used, the small it appears in the image.
The most commonly used words in college taglines are:
* world
* excellence
* success
* learning
* real
* life
Also popular are “changing,” “change,” “place,” “faith,” “transforming,” “beyond,” “mind,” “leaders,” “discover,” “experience,” “opportunity.” Bottom line, if you are trying to differentiate, these are the kinds of words you want to stay away from!
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A 2020 Perspective on Higher Education said:
[...] masses of students.” Elizabeth Scarborough, a higher education consultant, recently developed a word cloud of almost 1,000 college and university taglines that highlights the most common words that could be [...]
People we like | Music for Deckchairs said:
[...] Logos and taglines make sense to me, although I think everyone should be cautioned by the US study that analysed 1000 college taglines and found significant overuse of the same small number of generic terms. That’s the problem, [...]
Notes on Jason Read’s ‘Starting from Year Zero: Occupy Wall Street and the Transformations of the Socio-Political’ : home cooked theory said:
[...] campuses reflect in practice some of the same tendencies shaping the experience of university life elsewhere (thanks again for these ideas, [...]