Earlier this year, Anthony Lowrie, co-editor of the Journal of Marketing for Higher Education (JMHE) asked me to edit a special edition of the Journal based on the papers submitted for the AMA Symposium for the Marketing of Higher Education. Now that the Symposium is a couple weeks behind me, I’m getting to the business of identifying papers that could be developed even further and included in this special edition.
If you wrote a paper for the AMA and you feel it’s strong and has potential to be even further developed and included in the Journal, please get in touch with me at firstname.lastname@example.org. Others of you….beware. I might be calling you to find out if you would be interested in doing a bit more work on your papers to provide additional insight and information so that we can make this special edition of the JMHE super special and relevant for practitioners in the marketing of higher ed.
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