SimpsonScarborough is a marketing research and strategy firm that specializes in higher education. Our partners are nationally recognized experts in data-driven image analysis and development. Using sophisticated qualitative and quantitative research techniques, we measure the attitudes and opinions of people who are crucial in college and university marketing efforts and create visionary strategies for engaging and communicating with your most important stakeholders over the long term.
Elizabeth Scarborough, AMA Symposium, Nov 10-13, Boston, Helping a Storied College Look Forward: Branding Mount Holyoke College
For the first time, The Princeton Review’s annual College Hopes and Worries Survey found that Stanford University—not Harvard—topped the list of “dream colleges” for college applicants and their parents. Elizabeth Scarborough recently appeared on AirTalk with Larry Mantle on southern California NPR affiliate KPCC radio to discuss the reasons behind this shift. Listen to the interview here.
Elizabeth Scarborough quoted in CT.com, Is a Rebranded UCONN Huskies Logo All About Selling More Merch article, April 17th, 2013.
Jeffrey Papa, Dakota ACAC/Iowa ACAC Spring Conference, May 19-21, Using Research to Inform your Institutional Brand
Jeffrey Papa, NEACAC Annual Meeting and Conference, May 31, Developing a Compelling Institutional Brand
Elizabeth Scarborough, CASE, March 14, Online, Measurement Matters: Tracking the Productivity of Your Marketing Effort
Tom Hayes, Nursing Advancement Professional Annual Conference, April 4-6, San Diego, CA, The Role of Marketing in Advancing Higher Education
SimpsonScarborough offers a comprehensive set of branding, integrated marketing, and communications services for higher education. Click here to read about our services.