SimpsonScarborough is a market research, branding and creative strategies firm that specializes in higher education. We focus on developing data-driven solutions designed to increase visibility, shape reputation, strengthen enrollment, and drive fundraising. Using sophisticated qualitative and quantitative research techniques, we measure the attitudes and opinions of people that matter most to your institution. Then we develop creative strategies that engage and communicate with your most important stakeholders and build customized marketing plans that inspire and lead to meaningful results.

Read more about our new creative division.



Elizabeth Scarborough Council of Colleges of Arts & Sciences, November 8, San Antonio, TX, Selling the Value: Positioning and Marketing Colleges of Arts & Sciences in a Pre-Professional Focused World

Jason Simon Integrated Marketing Academy, October 19, Portland, OR, Measuring and Refining Your HigherED Brand with Market-Informed Strategies

Elizabeth Scarborough and Jason Simon, Academic Impressions Webcast, October 16, Staffing and Structuring a Successful Marketing Communications Department

Jeffrey Papa, Academic Impressions, September 16, Managing Your Enrollment Funnel to Optimize Student Recruitment

Jason Simon quoted, BCS title affects FSU university as a whole, April 16,2014

Elizabeth Scarborough and Jason Simon, April 24, 2014, Measuring the ROI of Integrated Marketing and Branding Initiatives, Academic Impressions Webcast

Jason Simon, CASE Annual Conference,  April 30-May 2, Baltimore, Maryland, Marketing and Branding

Jason Simon, Academic Impressions Conference, March 3-5, 2014, Boston, Social Media Strategy for Higher Education

Jason Simon is a guest on HigherEdLive, Opportunities and Challenges for Higher Ed Marketers in 2014, Thursday, January 30 at 1:00pm EST.

SimpsonScarborough appoints Jason Simon new Partner and Vice President

For the first time, The Princeton Review’s annual College Hopes and Worries Survey found that Stanford University—not Harvard—topped the list of “dream colleges” for college applicants and their parents.  Elizabeth Scarborough recently appeared on AirTalk with Larry Mantle on southern California NPR affiliate KPCC radio to discuss the reasons behind this shift.  Listen to the interview here.




SimpsonScarborough offers a comprehensive set of branding, integrated marketing, and communications services for higher education. Click here to read about our services.