SimpsonScarborough

SimpsonScarborough is a marketing research and strategy firm that specializes in higher education. Our partners are nationally recognized experts in data-driven image analysis and development. Using sophisticated qualitative and quantitative research techniques, we measure the attitudes and opinions of people who are crucial in college and university marketing efforts and create visionary strategies for engaging and communicating with your most important stakeholders over the long term.

 

 
 

News

Jeffrey Papa, GPACAC/MOACAC Conference, April 17, Developing an Informed and Compelling Institutional Brand.

Tom Hayes, CASE Marketing and Branding Institute, April 30-May 2.

Elizabeth Scarborough, Academic Impressions Webcast, June 7, What’s it Worth? Measuring ROI.

Elizabeth Scarborough, CASE online Higher Ed Marketing Metrics, April 17

Elizabeth Scarborough quoted in The Daily Iowan article dated March 5, 2012.

Elizabeth Scarborough quoted in Inside Higher Education, Attack of the Memes article dated February 16, 2012.

Elizabeth Scarborough to speak at World 100 Conference, May 15-16, Washington, DC, Basing Brand Strategy on Market Intelligence.

 

 

Our Services

SimpsonScarborough offers a comprehensive set of branding, integrated marketing, and communications services for higher education. Click here to read about our services.

 

Blog

Visit the SimpsonScarborough Blog to keep up with the lastest higher ed news.